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cmm GmbH – A Strong Partner Within The Music Business For Over 25 Years
Marketing, promotion and management from one source
As a promotion agency with more than 25 years of experience within the music business, we have access to an extensive network of artists and managements. Besides our contacts within the whole media landscape as well as to tour managers and festivals, we are also engaged in band management. As far as promotion is concerned, we can draw from a network of contacts which has grown steadily over the years.
We successfully extended our online presence: Consequently we offer an all-in-one promotion which is well prepared at all relevant levels even in times of web 2.0!
With our project “SAOL” bands and small labels have a completely new opportunity to distribute their products throughout Germany or if it is wanted throughout Europe or the whole world.
Print And Webzine Promotion: quality in a traditional way
With more than 2.000 contacts to national media partners, your product will surely reach the right platform, for example in magazines, trade journals or daily / weekly newspapers. Furthermore, we have good relations with the most important German music webzines. This network of contacts is steadily growing due to our intensive research. Promotion copies are also sent to more and more English online magazines.
We present your product to a large quantity of customers with reviews, interviews, news and, if desired, with creative campaigns. Via our extensive network of contacts and media partners within the print and online sector, your product can reach about 65.000 readers who are also prospective customers, for example with a review in trade journal.
Online promotion: mordern internet presence
In the digital age it becomes and more important to also be present on internet portals. Special websites reach thousands of users daily with their reviews.
Internet blogs, video portals, social communities, internet forums etc. are nowadays amongst the most significant opinion makers, trend-setters and shopping advisors. Our team knows exactly the right clients for your product and knows where and how to reach them through the internet. Naturally we also showcase you on our own homepage. On a regular basis customers, fans and media representatives are updated with the latest news, can download photos in our press lounge and upon request video and audio material, read biographies and get information about release dates and tour schedules.
Radio/TV promotion: broad spectrum and special interest
You want to have a convincing presence on radio and on TV which reaches a wide range of customers? You want to use new media like web TV and internet radio stations? With broadcasts on the radio and on TV as well as via the internet we offer you the opportunity to reach a great number of listeners and viewers. With more than 1.500 contacts to radio and TV stations and a permanently growing amount of internet media services we make sure that your product is widely known.
Club Sampling And Release Parties: promotion on time for the release-date
Get your product played German-wide in up to 200 clubs on time for the release date or choose release parties where it is possible to reach over 18.000 people at one weekend in 20 selected locations! By these special campaigns and the systematic sampling of rock and metal clubs, the proper audience listens to the product which causes a direct input and therefore it gets motivated to buy it! Especially this kind of promotion with the mailing close to the release date can be very successful. This influences the sales in the first weeks and consequently the chart position – The success of Iron Maiden, W.A.S.P. and Scorpions for example benefits from this kind of promotion. You are also welcome to find with us further ideas whether it concerns classical or innovative and surprising activities to bring your product into focus on time of the release – we have the right team and the experience.
International service: Unproblematic Europe-wide sampling
As all-in-one service we also offer you Europe-wide sampling for the print/online as well as for the radio/TV sector. No more individual orders for promotion agencies in different countries! We provide samples for all relevant media from Spain to Russia and from Norway to Greece from one source. Internet advertising campaigns for your project may of course also be placed internationally.
Live on stage: concert promotion
We invite media representatives to your concerts and take care of the interview coordination. We publish your tour schedule in our newsletter which is sent to all relevant media contacts, and also give out necessary information on our homepage, in our internal internet blog as well as in forums and communities. Thus we achieve great media attention for your product and make sure that your concerts will not be missed.
Additional Services:
Apart from our all-in-one promotion we offer various additional services, for example interviews, press conferences, coordination of guest-lists and raffles. Due to our extensive contact network we can successfully bring together bands, labels and concert organisers. For international record companies we take care of all necessary concerns, we create marketing plans and coordinate the distribution, and also the Wacken Open Air counted on us as marketing service providers and media partner this year. We gladly develop an individual offer with you that completely meets your requirements. Should you have any questions or wish to discuss any concerns, our creative team is at your disposal at any time with a mixture of experience and fresh ideas.
Consulting And Event Partner
Our know-how for your success:
Time and again bands and managements resort to our knowledge as well as to our contacts. More than 25 years of experience within the music business make us a strong advisor and increase the prospect of success for your product.
Furthermore, we offer the planning and realisation of events – either as creative advisor for special campaigns, promotion partner, media service provider or for artist and guest support. This year most notably the Wacken Open Air used our services for press relations and artist support, and the cmm GmbH was also in charge of the Business Resort Camp at the festival.
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